- Program Detail
M.A. Luxury Brand Management
This is a one-year, full-time degree course. It comprises modules taught over two semesters followed by a period of independent study for your final project.
You’ll cover the theory and practice of strategic luxury brand management and luxury brand design and creativity over two modules – Principles of Luxury Brand Management and Marketing, and Strategic Luxury Brand Management. These modules address the spectrum of premium industries including fashion, perfume and jewellery, top hotels and exclusive clubs, fine wines and spirits, yachts and high-end automobiles. You’ll gain a comprehensive grounding in essential aspects of business, management and leadership in a luxury context, covering key topics such as luxury consumer profiles, brand design, brand equity, cobranding, brand extensions and the management of brand heritage, as well as exploring the globalisation of luxury brands and the influence of social media.
In semester one you’ll also take Historical and Contemporary Issues in Luxury. This module introduces you to current industry issues and debates, such as sustainability and digital luxury management. You’ll also learn about the evolution of fashion, haute couture and the luxury market, allowing you to set your understanding of today’s sector in a historical context.
Professional and Academic Skills modules across both semesters will develop your research and scholarship skills and your professional capabilities. You’ll learn about luxury website design, consultancy, project management and CV skills, as well as receiving careers information and guidance from our industry-experienced academics. In addition, guest lectures and workshops run by external professionals provide an opportunity to network.
In semester two you’ll have the opportunity to tailor the course to your interests and complement your industry-specific studies by choosing an optional module. The range includes creative, conceptual and business-focused topics including visual culture, digital cultures, entrepreneurship and global marketing.
You’ll be able to personalise the course further through your choice of final project topic. The project, which you’ll undertake with support from an academic supervisor, is a great opportunity to develop your expertise and impress potential employers. Past students have investigated topics such as the ‘grey’ luxury market, digital luxury and consumer behaviour in relation to luxury brands.