• Program Detail

M.Sc. in Digital Marketing

Digital marketing techniques have become an essential element within organisations’ marketing strategies, creating a demand for graduates with an understanding of the latest trends and techniques in this area. This specialised MSc in Digital Marketing will give you the knowledge and practical techniques that employers in a wide range of sectors are looking for. 

The course reflects the latest thinking in the field, informed by expertise within the Business School and our cross-disciplinary links with the University’s Web Science Institute, a globally renowned centre for Web research. The curriculum is regularly updated to keep pace with new developments. 

We emphasise a critical approach to marketing that will stand you in good stead throughout your career. For example, you’ll be encouraged to evaluate whether emerging digital trends are likely to stand the test of time, and how your marketing activities will impact on your business and consumer stakeholders. We also encourage you to consider how marketing principles can be harnessed for the benefit of society as a whole. 

Throughout your time with us you’ll be encouraged to set up blogs, contribute to the course Facebook group and work on your own online profile and networks. This will give you experience of building an online community, using principles that you can apply within a business. Learning about the effective use of platforms such as Twitter can also enhance your career prospects, as employers are increasingly using these networks to identify potential recruits. 

This masters programme will suit graduates who have undertaken some marketing or business studies and who want to gain more specialist skill, or those with professional experience in a digital or marketing field who want to update their knowledge and advance in their career, or change their career direction. We attract talented students from many different countries, so you’ll learn about diverse cultural perspectives on digital issues.