• Program Detail

M.Sc. in Marketing Analytics

While masters degrees in business analytics have become relatively common, Southampton is currently one of only two Universities in the UK to offer a course specialising in marketing analytics. 

Today’s digital and online marketing techniques generate vast amounts of data, which means there is increasing demand for analysts who can interpret this data, to help businesses to understand their customers and optimise their marketing activities. MSc Marketing Analytics will provide you with the knowledge and practical skills to unlock the potential of big data to inform sound marketing strategies, preparing you for a successful career in this fast-growing sector.