• Program Detail

B.Com. In Marketing and Retailing

Through this four-year degree program, you will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. 
Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights. 
You will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context.