- Program Detail
B.A. in Communication
Our aim is to prepare students to understand and provide leadership in a competitive communication-oriented society. We offer a balance of humanistic and scientific instruction in communication skills people need to function effectively in teaching, business, law, nonprofit organizations, public service and administration, public relations, government, and management. Outside the workplace, these skills will also enhance students' ability to be active in civic engagement and community service. Our program requires a comprehensive understanding of the breadth and depth of our discipline, as well as its major theoretical frameworks and research methodologies. Both the major and minor are grounded in the fundamental communication contexts including public, interpersonal, group, organizational, instructional, and intercultural communication. Additionally applied contexts in business communication, gerontology communication, technology, and leadership are available. Students investigate problems in diverse cultural settings, which make the San Joaquin Valley - with its tremendous ethnic diversity - an ideal location for study.
The Communication Skills for Professionals Certificate program recognizes development in such areas as presentational speaking, problem solving and decision making, leadership, and interpersonal communication.
Our program offers a variety of exciting activities to enrich students' educational experience. We have an active student organization, the Professional Communication Association, and a debate team that participates in competitive intercollegiate tournaments and hosts public debates on campus. Our annual Peach Blossom Festival brings more than 5,000 elementary-age students to campus to present prose and poetry.
We offer you personalized advising. Our major builds on a sound core of foundation courses and is completed by courses selected to meet your needs and career objectives. Our major requirements are flexible and easily integrated into a host of minors.